Azul Terronez is a best-selling author and book coach who specializes in helping leaders write and publish books that elevate their brand. As the CEO of the six-figure company Authors Who Lead, he has enabled Wall Street CEOs and health and wellness gurus to sell tens of thousands of books. When he’s not hosting his podcast, Born to Write, he’s working as a creativity coach with CEOs and Emmy Award-winning producers to build their confidence, improve their productivity and increase their visibility within their companies. Before starting a career in coaching, Azul spent over two decades as a teacher, a principal, and a founding faculty member of High Tech High Graduate School of Education. He has been a keynote speaker at international education conferences and his TEDx talk, “What Makes a Good Teacher Great”, has been viewed over 1.8 million times. Azul has appeared on Smart Passive Income, The Will To Change, Addicted2Success, and The Good Men Project. His forthcoming book, named after his Tedx talk, will be published Fall 2020.